Optimize a New Store

If you’ve just launched a Shopify store and none of your products have meta tags yet, this guide walks you through optimizing everything quickly.

Step 1: Check your Dashboard

Open the app and look at the Dashboard. You’ll likely see a low SEO Health score and a banner saying many resources are missing meta tags.

Step 2: Start with products

Products are usually the most important resources for SEO since they’re what customers search for.

1. Go to Bulk Editor → Products tab.
2. Filter by Missing meta to see only products without meta tags.
3. Click AI fill all to generate suggestions for every product on the page.
4. Review each suggestion. Check the character counters and SERP preview.
5. Edit any suggestions that don’t sound right.
6. Click Save to push changes to Shopify.
7. Move to the next page and repeat.

Step 3: Optimize collections

Collections often rank well for category-level search terms (e.g., “women’s running shoes”).

1. Switch to the Collections tab.
2. Use AI fill all or click AI on individual fields.
3. Save your changes.

Step 4: Don’t forget pages and blogs

Your About page, Contact page, and blog articles also appear in search results. Switch to the Pages and Blogs tabs and repeat the process.

Step 5: Add image alt text

1. Go back to the Products tab.
2. Click Images on a product to open the Image Alt Text manager.
3. Use AI fill all to generate alt text for all images.
4. Review and save.

Repeat for each product that has multiple images.

Step 6: Check your progress

Return to the Dashboard. Your SEO Health score should be significantly higher. Aim for 70% or above (green).

Tips

• Work in batches — if you have hundreds of products, optimize 50 at a time to stay within your plan limits.
• Prioritize your best sellers — use the Collection filter to focus on high-traffic product groups first.
• Review AI suggestions — the AI produces good starting points, but adding your brand’s specific terminology or unique selling points makes them better.