SEO Scores
Every resource in your store gets a color-coded SEO score badge based on the length of its meta title and meta description. These scores help you quickly identify what needs attention.
Score criteria
Section titled “Score criteria”| Score | Badge color | Criteria |
|---|---|---|
| Good | Green | Meta title is 50–60 characters AND meta description is 120–160 characters |
| Fair | Amber | At least one field (title or description) exists, but one or both are outside the ideal length |
| Missing | Red | Both meta title and meta description are empty |
Why these character lengths?
Section titled “Why these character lengths?”These ranges are based on how Google displays search results:
- Meta titles longer than ~60 characters get truncated in search results. Titles shorter than 50 characters may not use the available space effectively.
- Meta descriptions longer than ~160 characters get cut off. Descriptions shorter than 120 characters may look incomplete.
Staying within these ranges gives your pages the best chance of displaying well in search results.
Where scores appear
Section titled “Where scores appear”- Bulk Editor — each resource row shows its SEO score badge.
- Dashboard — the SEO Health card shows overall percentages and counts per score category.
- SEO Score filter — in the Bulk Editor toolbar, filter by Missing, Needs Work, or Good to focus on specific resources.
Improving scores
Section titled “Improving scores”To move a resource from Missing to Good:
- Open the Bulk Editor.
- Filter by Missing meta to find resources without meta tags.
- Click the AI button on each field, or use AI fill all to generate suggestions for the entire page.
- Review the suggestions and adjust if needed.
- Click Save to push changes to Shopify.
The SEO score updates immediately after saving.