Image Alt Text

Image alt text improves accessibility and helps search engines understand your product images. Vibe SEO Meta provides a dedicated image manager for editing alt text across all images in a product.

Opening the image manager

1. Go to the Bulk Editor and select the Products tab.
2. Find the product you want to edit and click the Images button on its row.
3. The Image Alt Text page opens, showing all images for that product.

Editing alt text

Each product image is displayed with:

• A thumbnail of the image.
• The filename.
• An editable Alt Text field with a character counter (ideal: 1–125 characters).

Click any alt text field to edit it. Changes are tracked locally, and a banner shows how many unsaved changes you have.

AI-generated alt text

Each image has its own AI button that generates alt text based on the image content. The AI analyzes the product image and returns descriptive text under 125 characters.

Use AI fill all to generate alt text for every image on the page in one click. This is available on Pro, Pro + BYOK, and Agency plans.

Saving changes

Click Save in the top-right corner or in the sticky action bar at the bottom. Changes are sent to Shopify and applied to the product images immediately.

Click Discard to clear all pending changes without saving.

Why alt text matters

• Accessibility — screen readers use alt text to describe images to visually impaired users.
• SEO — search engines index alt text to understand image content, which can drive traffic through Google Image Search.
• Broken images — if an image fails to load, the alt text is displayed in its place.

Best practices for alt text

• Be descriptive — describe what the image shows, not what the product is named. “Red leather crossbody bag with gold clasp” is better than “Product 1234”.
• Keep it concise — aim for under 125 characters.
• Skip “image of” or “photo of” — screen readers already announce that the element is an image.
• Include relevant keywords naturally, but avoid keyword stuffing.